AEMSA did something unique. We formed and immediately began to research good manufacturing practices relating to consumable products. We also immediately sought out Subject Matter Experts SMEs and a professional accredited nicotine lab. This allowed us to learn more about the chemistry of the ingredients, what makes a high quality cleanest nicotine, necessary quality controls, and much more. As we refined our Standards, we did something else unprecedented, we posted these Standards on our website for the world to see. We made our information freely available to consumers, manufacturers, distributors, and regulators alike.